Month: May 2017

To understand digital marketing it is important to know about marketing.

marketing
marketing

Marketing

Marketing is the process promoting products or services by advertising and promotional activities. It is a act of promotion for any brand or any service or any product by telling their quality or functionality to the customer. Marketing in old days was just mouth to mouth, then we develop some printing techniques and started advertisements, now there are ex numbers of channel where we can promote our company or products with different ways.

However marketing and sales are two different strategies but both the process help each other in several ways. Marketing increase the demand or products which fulfill by selling to the customers and sale helps to build a relationship between the products and users, and also help to make recognize the brand by using again and again. Customers use any product again and again when they satisfied with the quality and the promise fulfilled by their owner, when they market their products with some commitments.

So for successful marketing there are several elements we can discuss further.

Market Analysis:
market analysis is to understand the opportunities and threats for the business. We will have to make some studies on some of the points listed below to understand the market analysis.

  • Market size (current and future)
  • Market growth rate
  • Market profitability
  • Industry cost structure
  • Distribution channels
  • Market trends
  • Key success factors

Marketing strategy:

Marketing Goal:

Success:

Vision:

Business:

Management:

Technology:

digital marketing
digital marketing

 Digital Marketing:

Marketing process is the same but here is the difference in the marketing and digital marketing, where in the marketing we promote brand or service on any plat form, but in digital marketing we use only digital platform for the marketing. Like internet, TV, Mobile phone etc.

This is the digital marketing time, because it has occupied almost 90% of the market. Print media is going to vanish day by day, but still people use to see print media advertisement. On the digital marketing there are several type of digital marketing is available.

SEO, SEM, SMM, Website, email, sms, tv, radio

seo. search engine optimizastion
seo. search engine optimizastion

SEO:

SEO stands for Search Engine Optimisation, in this process we optimize our website according to the search engine algorithm, so that we can get more organic traffic to our site, there are two type of traffic generated by this seo practice, organic traffic and inorganic traffic.

SEM:

SEM Stands for Search Engine Marketing, and in this practice if you go to google search engine and search something with any word and the result comes on the google search result page, the word is called keyword simultaneously you can see the sponsored ads on that search result page at the top of the search result and right hand side of the page those ads comes under SEM. Here we advertise our products and services on the search engine result page that is called SEM. These are all paid ads.

smm, social media marketing
smm, social media marketing

SMM

SMM stands for Social Media Marketing, in this practice we advertise our products or services on social media platform, this similar to SEM only difference is that we promote our products on social media platform through paid advertisement, liking, sharing, networking, updating content on social media like facebook, whatsup, instagram, twitter etc.

 

 

Study Material Visual Communication

Tanjore painting
Tanjore painting
brass utensils
brass utensils
statues
statues
statue with big eyes
statue with big eyes
south Indian architecture
south Indian architecture
Kalamkari painting
Kalamkari painting

velvet umbrella deity contemporary art

The best place to feel and experience about South Indian art is Dakshinachitra or Dakshina Chitra in Chennai, Tamilnadu. For South Indian art experienced it is the right place, to learn about Indian art especially south Indian art. The Dakshinachitra is a museum for displaying South Indian art as well as architecture. The have been maintaining and preserving the south India art flavor in it. The museum had been displaying Karnataka Art, Kerala Art and crafts, Tamilnadu and Andhra Pradesh art and crafts including architecture in itself. It is the place you can feel the art and culture of south India including all four states of South India.

It was a photography tour of icat college students to feel the art and culture of South India and we found all this art & crafts, culture, architecture and performing art of South India at one place itself, that is Dakshinachitra. We started taking some photographs and I took some pictures and tried to convert into the vector format by using Adobe illustrator. This is an idol placed over there belong to Karnataka art and crafts, and also the horse sculptures kept over there, some paintings and crafts displayed in the Museum of Chennai. So I took pictures and try to create them as vector format. The South Indian Art in Vector format. This can be print as high quality in any size. For high quality print you can ask for a copy of this artwork. So you can have big size print on wall or on paper or on any printable sheets.

Indian Art Photography

Indian art style, pahari painting
Indian art style, pahari painting, three women

Painting of Pahari painting style, Indian Art form, vector image

Fine Art My Portfolio

The making of pahari paintings
The painting has several figures in which eight women and a Krishna is standing. Here I have developed two women figures and continuing working on this Indian art form, belong to Kangra, and is called pahari painting.

pahari painting, Indian art style, kangra art school
pahari painting, Indian art style, kangra art school
line art of Indian art style
line art of Indian art style

This is Indian art style, belong to kangra art school, pahari paintings style, in this Indian art style, the natural colours were used by extracted from plants and minerals. I converted this painting into the vector form so that it can be print in any size without distorting. High resolution vector image of Indian art style.

Pahari painting
Pahari painting

Fine Art My Portfolio

South Indian Art
south Indian Art
Horses sculptures Indian art style,converted into vector images
Horses sculptures Indian art style, converted into vector images
Horses sculptures at museum,converted into vector images
Horses sculptures at museum, converted into vector images

Horses in vector format, this is an Indian Art form belog to south India, these were sculture kept in Dakshin Chitra museum in Chennai, I drawn them and converted into vector art format. It can be use for any print size.

Fine Art My Portfolio

portrait of a lady
portrait of a lady
portrait of a lady south indian art style
portrait of a lady south indian art style
south indian art style
south indian art style

South Indian Art Style, I try to draw this beautiful sculpture kept dakshinachitra in Illustrator, and converted the Indian art style into vector format. This is sculpture displayed in dakshinachitra museum Chennai, Tamilnadu India.

Fine Art My Portfolio