Category: Study Material

To understand digital marketing it is important to know about marketing.



Marketing is the process promoting products or services by advertising and promotional activities. It is a act of promotion for any brand or any service or any product by telling their quality or functionality to the customer. Marketing in old days was just mouth to mouth, then we develop some printing techniques and started advertisements, now there are ex numbers of channel where we can promote our company or products with different ways.

However marketing and sales are two different strategies but both the process help each other in several ways. Marketing increase the demand or products which fulfill by selling to the customers and sale helps to build a relationship between the products and users, and also help to make recognize the brand by using again and again. Customers use any product again and again when they satisfied with the quality and the promise fulfilled by their owner, when they market their products with some commitments.

So for successful marketing there are several elements we can discuss further.

Market Analysis:
market analysis is to understand the opportunities and threats for the business. We will have to make some studies on some of the points listed below to understand the market analysis.

  • Market size (current and future)
  • Market growth rate
  • Market profitability
  • Industry cost structure
  • Distribution channels
  • Market trends
  • Key success factors

Marketing strategy:

Marketing Goal:






digital marketing
digital marketing

 Digital Marketing:

Marketing process is the same but here is the difference in the marketing and digital marketing, where in the marketing we promote brand or service on any plat form, but in digital marketing we use only digital platform for the marketing. Like internet, TV, Mobile phone etc.

This is the digital marketing time, because it has occupied almost 90% of the market. Print media is going to vanish day by day, but still people use to see print media advertisement. On the digital marketing there are several type of digital marketing is available.

SEO, SEM, SMM, Website, email, sms, tv, radio

seo. search engine optimizastion
seo. search engine optimizastion


SEO stands for Search Engine Optimisation, in this process we optimize our website according to the search engine algorithm, so that we can get more organic traffic to our site, there are two type of traffic generated by this seo practice, organic traffic and inorganic traffic.


SEM Stands for Search Engine Marketing, and in this practice if you go to google search engine and search something with any word and the result comes on the google search result page, the word is called keyword simultaneously you can see the sponsored ads on that search result page at the top of the search result and right hand side of the page those ads comes under SEM. Here we advertise our products and services on the search engine result page that is called SEM. These are all paid ads.

smm, social media marketing
smm, social media marketing


SMM stands for Social Media Marketing, in this practice we advertise our products or services on social media platform, this similar to SEM only difference is that we promote our products on social media platform through paid advertisement, liking, sharing, networking, updating content on social media like facebook, whatsup, instagram, twitter etc.



Study Material Visual Communication

save wildlife
save wildlife poster

Around the world the half of the animal population has been declined and till 2030 approximate 70 % of animal population would be gone. We have already lost 50% of animal’s population including mammals, aquatic, birds, insects and reptiles. If the proper measured step will not be taken to save wildlife, we can lost everything and the natural food chain will be affected and misbalanced. Habitat loss due to human intervention an climate change affecting human and animal behaviors, thus the habitat becoming unfavorable to animals. Forests have been continuously destroying by the humans for various reasons, including colonization, agricultural activities, industry and other reasons. This is just like that you occupy someone land and ask them to go somewhere else. It is happening with the animals that humans destroy forests and occupy land for their use and either it kill the animals or the animals go to find some other place for living. In this process so many species die itself those cannot move fast or some other reason they die and vanish. Cannot we find some other solutions where without destroying the wildlife we can make development for us? Cannot we live together in our own world without disturbing each others?
By continuously increasing the human population yes we need the land for further development but can it be possible without harming wildlife. Yes it can be, but only thing is we need to work towards it seriously.
I have one example of elephant, they are becoming lesser every day due to the climate change and some other threatening reasons. Other than human population, climate change the poaching the elephant for ivory (tusks) is also a threat for elephant life. Several countries have already ban sale of elephant ivory towards elephant protection. We can save animals by ending illegal wildlife trade all over world. Save wildlife message should be communicate clearly at govt. level seriously. As per the records India have approximate 40000 elephant and continuously decreasing in numbers by expending human activities, climate change and habitat loss.
Save wildlife, save elephant

My Portfolio Social Study Material

save swan, birds and wildlife
save swan, birds and wildlife

I have painted this amazing beauty by water colours on paper, this painting of swan bird has so many emotions in it.
Save wildlife, by saving these birds we should preserve the natural beauty blessed by god. These beautiful swans are becoming victim of hunting and killing. So my appeal is to people that don’t kill these beautiful birds like swan and other wildlife animals. The swan has beautiful white feathers, swimming calmly in the dark blue water, and making the whole environment beautiful. The reflection of swan in the water is also making its appearance on the shining surface of lake. Long rounded, curvy neck is looking beautiful, and the dark orange beak towards the ground (water) is showing its elegant look. Looking down is depicting her down to earth however she is beautiful enough. It is looking like swan is making appearance on the ramp with catwalk on the fashion show with beautiful white feathery dress. And supposing to saying that how can you kill us, although we are beautiful enough to make you feel good while you would be walking in the nature.

swan painting water colours
swan painting water color

Fine Art My Portfolio Social Study Material

save elephant poster
save elephant poster

The poster showing the skull of elephant which was alive before, so by this poster I tried to show the grief of elephants and want to educate people by spreading awareness through this poster that Elephants are the important part of our life and environment, so don’t kill them but save them.
Elephant does not need an introduction but need attention. It has been killed since long, and there are several reason behind killing them. It is the fact that we are building our space on their way or on their land, thus results the forest are becoming squeezing and human interfere in jungles has been increasing. Some time people kill elephants for safety purpose, to save their crops, to save their houses and as well as human life, but sometime they are killed to become a beautiful decorative items. Elephant bone and tusk (ivory) has been used in making handicrafts, jewellery, decorative, and other ornaments, which are in high demand in the grey market. Almost all over the world the trade of items made by elephant’s body part has been banned. In some areas people used to eat their flash for medicinal purpose. Elephant population has been continuously decreasing due to their regular illegal killing, and they need immediate attention to save their presence on earth.

Fine Art Social Study Material

No Kingdom Without the King – Tiger

no kingdom without the king, save tiger
No kingdom without the king, save tiger

To save our forest kingdom we have to save animals and specially Tiger the king of that kingdom. Stop killing tigers and other animals and save our environment and earth. Tiger has been killed and poaching for a long time, so now it is time to take action to spread or to educate people for not killing tiger but save them. There are several other options available for dressing, ornaments, jewellery, and other decorative items so why not use those alternative instead of killing tigers and other animals.

Poster on save wildlife, Save Tiger Save Kingdom

Save Earth

Fine Art My Portfolio Social Study Material

stop hunting save animals
Poster stop hunting before they perish, save tigers, save animals

Poster save animals is asking people to stop hunting before they perish.
The People realising now that what the loss we have done for our environment, by killing animals and plants. So people started awareness programme to save animals, oceans, rivers, lake and plants to benefit earth. If we dig the history of animal killing tiger comes at first place and its hunt was horrible, because in the past the tigers were like enemy of humans and the tiger hunt is like the certificate of bravery, Raja Maharajas, king and queens were hunting for their enjoyment and symbolized strength. Even now a days tigers in India have been killing and poaching illegally, due to highly paid products made of tiger’s skin and bone also other parts have been used in making Chinese medicine. So animals have been continuously killed by man for any purpose or without. This arising a big environment dis balance threat world wide. So avoid this situation we should make people aware about the loss of earth. Due to increasing human population the forests (jungle) have been squeezing fast and human colonies are taking space on animal home. So all the natural life and their habitats have been effected by these human activities. Because of this unplanned extensions of human life and their creations. We have to think seriously about the animals and other natural assets to preserve them to save earth.

Tigers and other animals are assets to nature and we should preserve them.

Stop killing animal poster is a part of campaign making people aware of save animal but not kill them, they are the part of out healthy earth.

Fine Art My Portfolio Social Study Material

save wildlife, save tiger
poster save wildlife, save tiger

Once Upon a time it was alive,
People are destroying jungles and animal, all wildlife is in danger. By saving animals like tiger we can say in future to our next generation that this is a tiger. But by increasing demand in grey market the tigers are under threat. There are some other option we can use to decorate our house like artificial floor mat, or man made items. When there are hundreds of options available then why we need to kill animals. So stop hunting and live them their natural life. Be them the live beauty of jungle instead of decoration deadly at home. Save Tiger save wildlife and save our environment.

save tiger and save animals
Poster save tiger and save animals

Fine Art My Portfolio Social Study Material

save wildlife and zebra
save wildlife and zebra

Save wildlife poster developed to protect wildlife animals, it is showing the products made of zebra hide or zebra skin and people are using without hesitation. So Think about when we can use some other material for developing different products with the same look and feel so why we are killing animals for that. Think Once and save wildlife. They are the beauty as well as natural assets for us.

save wildlife and save zebra
poster on save wildlife, save zebra

Products made of animal hide or animals skin, why we cannot use some other material for making these products, think once and save wildlife. There are some other options available in the world for making any products with same look and feel, so why we still need to kill these beautiful animal, they help to protect our environment and life cycle.

Fine Art My Portfolio Social Study Material

save wildlife poster
save wildlife, an idea of awareness

This is poster on save wildlife, image showing the zebra hide, generally people hunt zebra for their hide or skin. I tried to spread awareness about not to use their hide when we can use some other materials for the same texture and design. The illustration of poster developed in Adobe Illustrator and colours used in the poster are dark brown, black and green. So Think once and save wildlife.  Visual communication is a medium through which we can educate people about save wildlife.

Fine Art My Portfolio Social Study Material

save papers and save trees
save paper save trees

Another version of Poster on save paper for save trees and environment. We make paper from trees and use papers to make different things like books, note books, diary, cards, packaging box, news papers, magazines etc. By increasing population these products are in extra demand and we continuously cutting trees to fulfill the demand of industrialist who make papers. Through this We are destroying our trees and environment, thus effects lots of problem and threats we are facing from climate. This impact very bad to our natural cycle and causing climate problems, like drought, heavy rain, land sliding, less production of oxygen, pollution etc, we are affecting directly and indirectly through these bad impact on environment. It is time to seriously think and work towards save our natural assets, and trees are one of them. So by using less papers we can help our beautiful environment and also encourage less paper use so that we and our coming generation can get fresh environment and beautiful earth.

So from today itself STOP Wasting Papers and save trees.

Fine Art My Portfolio Social Study Material