Visual Communication

visual communication
visual communication design

It is a brief introduction about visual communication, Visual communication is a method of exchanging information and ideas through visually appealing imagery and symbols. It also include the photographs, illustrations, graphics, film, typography, gestures ect. and many other mediums are available to communicate your message. It is just like sending and giving information in an interesting way in which people can take interest or participate. There are three types of communication.

Visual communication design: It is a brief introduction about visual communication; Visual communication is a method of exchanging information and ideas through visually appealing imagery and symbols. It also include the photographs, illustrations, graphics, film, typography, gestures ect. and many other mediums are available to communicate your message. It is just like sending and giving information in an interesting way in which people can take interest or can connect and interact.

Methods of Communication:

There are three types of communication

  1. Visual Communication: Image, illustration, photograph, film, gestures, expressions etc.
  2. Verbal Communication: Oral or speaking
  3. Non Verbal Communication: tone, gestures, face expressions, body language etc.

However People rely on the visual communication most, and believed to be the best method of communicating each other. Studies show that almost 10% -12% people remember what they hear, 20% – 25% what they read and 70%-80% of people remember what they see. So you can understand which is the most interesting way of communication.

Model of Communication:

There are several models of communications and theories are available which developed by various people and philosophers.

  • Linear
  • Interactive
  • Transactional

Linear:

In this theory in which people or a message sender send the message to the receiver or public. Receiver can be a single person or a group of people, those receive the message from sender. It is a simple and straight kind of communication; apply in mass communication i.e. political leader speech, radio, television, newspaper, magazine etc.

Interactive Model / theories

In these theories the message sent by sender and receiver can reply back. It also add feedback. Interactive model of communication allow people to reply back so sender send the message and receiver receive it, here receiver reply back so receiver become sender and sender become receiver. (the method reversed) i.e. someone send message to his known and he reply back. Technology changing very fast and currently we are using several apps with mobile phone to interact people.

Transactional Methods

This theory says face to face interaction each other, ih this model the sender of message and receiver can react in the same way at the same time i.e. facial expression interaction, verbal arguments, noise ext. Interviews, tv debate etc. come in the transactional model of communication.

We should consider these 7C’s to make communication more interesting and better.

  • Completeness
  • Conciseness
  • Consideration
  • Clarity
  • Concreteness
  • Courtesy
  • Correctness

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